Sustainability
Our Values
Second-hand first
We believe that just because something is pre-loved doesn't mean it loses its value! That's why we believe in second-hand first. The pre-loved items we sell in our shop are carefully selected for their quality and durability, and have been tested and cleaned. New items meet our eco-friendly standards. We're starting small, so in addition to the stock on offer we will also point you toward sustainable, beautiful and timeless brands we love.
Our Mission
Combatting Climate Change
Buying pre-loved is already the most sustainable way to get your kids kitted. That's why we always promote secondhand first. The brands and services we point you toward were chosen for their commitment to sustainability. In everything we do, from supply chain to shipping, we try to be thoughtful about our impact.
We've also committed to giving 5% of our profit to fight climate change. We're starting with the Great Green Wall, an African-led initiative to regenerate forests, fields and lives in Africa. Our team's backgrounds in international development and environmental conservation guided the choice to support this critical work.
See the video below to learn more.
Our Goals
Keep it in use with our Trade Up program
Our Trade Up program lets YOU make a positive impact. By trading in your goods you no longer need, you keep them in a circular economy, which reduces waste. The fashion industry is one of the biggest sources of greenhouse gas emissions and pollution, so every item we can keep in the circle counts!